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royale projects : contemporary art
73190 El Paseo Suite #3
Palm Desert CA 92260
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ON VIEW NOVEMBER 28, 2014 - EARLY JANUARY 2015
Alejandro Diaz: A R C H E O L O G I E
Opening reception: Friday, November 28 | 5:00-8:00 pm
Artist in attendance
Royale Projects is proud to present the gallery’s second solo exhibition by New York based artist, Alejandro Diaz. Taking his title from a nearby chain store, Anthropologie, Diaz’s Archeologie, similarly, uproots folk traditions and repositions them by adding an element of presentation, glamour and perceived value. Like many of today’s savvy consumer-driven entities, the exhibition also arranges and reinterprets other artworks, styles, and artists’ identities. In Archeologie, Diaz confronts and pokes at current social, cultural, and economic registers that surround a work of art. Museum gift store items, reflecting a diluted tie to the renowned activist artist Ai Weiwei, are reinstated as precious art objects. Primitive Mexican cooking pots are treated to a Brancusi upgrade. Magritte references playfully appear on a hand woven “Calder” tapestry and are imbedded in a meticulously crafted Pop Art text painting that states; “Ceci n’est pas un Status Symbol”. Archeologie begs the question: How have societal views toward art shifted from beauty and content to price and status? Have contemporary artists become brands of influence who can infuse prestige into an object? Can an artist take a priceless artifact, destroy it, and create a marketable product? Conversely, can the artist take a cheap souvenir, rarify it, thereby inflating its worth? In Diaz’s land of Archeologie, the question becomes: How will you collect your 15 minutes of fame with purchase?
Project at Untitled Miami International Art Fair: PHILLIP K SMITH III : Bent Parallel
DECEMBER 3 - 7, 2014
Phillip K Smith III, Bent Parallel, 2014. Photo by Lance Gerber.